Marketing Business & Management Education #ABSmarketing
27 Feb 2014
The Marketing of Business and Management education is global, and amongst the most challenging and competitive areas in which Universities and Business Schools compete.

A long period of expansion has made the successful marketing of business and management degrees, postgraduate courses, and executive education critical, not just for the business school but also for the future sustainability of the institution as a whole.

The marketing and communication function within HEIs is transforming and diversifying with the demands of new media, new markets and new channels. It is now the most competitive and high yielding area of University and college higher education business, with new entrants coming into key markets.

Brand marketing choices, reputation building, social media strategies, performance in league tables and product feedback all present new competitive challenges for marketing leaders in universities and business schools.

This innovative event over two days provides intensive insight and professional development for Marketing and Communication leaders in:

  • Business and management education
  • Business schools
  • Universities and HEIs
  • Private business and management education providers
  • College business and management degree and professional franchise providers
Programme

Day 1 - 27 Feb 2014

10:00
Professor Ruth Ashford, PhD, FCIM, MIPR, BEd Chartered Marketer, MAM, Dean of Faculty of Business and Law and Pro Vice Chancellor, Manchester Metropolitan University; Chair in Marketing Education, Association of Business Schools Lead Board Member for Communications
Welcome and introduction by Conference Chair

10:10
Dr Dave Chaffey, Digital marketing author, consultant and trainer, Chief Executive Officer, Smart Insights
10:25
Andrew Crisp, Director, Carrington Crisp
10:40
George Iliev, MBA Accreditation Manager, Association of MBAs
11:00
Open discussion and questions
11:15
Break
11:45
Alistair Jarvis, Director of Communications and External Relations, Universities UK (formerly Director of Communications and Marketing, University of Birmingham)
12:00
Justin Shaw, Managing Director, Communications Management
12:15
Anne Godfrey, Chief Executive, Chartered Institute of Marketing
12:30
Questions and discussion:
13:00
Break
14:00
Market intelligence seminars: where are the markets going, how to reach them and what they want?
15:00
Break
15:30
Professor Vince Mitchell, Professor of Consumer Marketing, Cass Business School, City University
15:45
Professor Robert Shaw, Professor of Marketing Metrics, Cass Business School, City University London; Director, Value Based Marketing Forum
16:00
Dr Chris Chapleo, Senior Lecturer in Marketing, Bournemouth University
16:15
Questions and discussion:
16:30
End of broadcast - Day One

Day 2 - 28 Feb 2014

10:00
Market intelligence seminars: Where are the markets going, how to reach them and what they want
11:00
Break
11:30
Emma Leech, Director of Marketing, Communications and Recruitment, University of Nottingham
11:45
Tracy Playle, Director and Communications Strategist, Picklejar Communications
12:00
Richard Heald, Chief Executive Officer, UK India Business Council
12:15
Questions and discussion:
13:00
Break
14:00
Professor Chris Halliburton, Professor of International Marketing and former UK Director, ESCP Europe Business School
14:15
Andy Poole, Director, Weber Shandwick Manchester
14:30
Kate McNamee, Head of Communications, Manchester Business School
14:45
Questions and discussion:
15:00
Break
15:30
Market intelligence seminar 2: Executive Education
Toby Roe, Communications Director, Ashridge Business School

16:30
End of broadcast - Day Two